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“Sunaisthēsis is the distant origin of the modern “synaesthesia”; the verb from which it was drawn, sunaisthanesthai, can be found in two passages of Aristotle’s treatises. “Formed by the addition of the prefix ‘with’ (sun-) to the verb ‘to sense’ or ‘to perceive’ (aisthanesthai), the expression in all likelihood designated a ‘feeling in common,’ a [...]
Now that I’ve switched from Comcast to AT&T, and seem to only watch pre-recorded programs off the DVR, I’ve become a little more attuned to the importance of the commercial break. We may say we hate it, but when it’s gone, or artificially eliminated rather, it’s hard to shake the feeling that something important is [...]
In an article entitled “Looking Differently at ADHD,” Julie Hail Flory reframes so-called attention deficit in terms of “memory retrieval”, or the “failure of active maintenance.”
It happens to us all – you walk to the refrigerator, open the door, then stand there, unable to remember why you went to the kitchen in the first place.
You [...]
Branding strategies and the marketing studies that inform them are increasingly taking into account the rules and conventions that shape consumer attention.
According to the New York Times, in a forthcoming article, “The Power of Strangers,” (to be published in The Journal of Consumer Research) Rosellina Ferraro, an assistant professor of marketing at the University of [...]
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