In a story related to yesterday’s post on the new NYC Transit window ads, it was noted that the semi-transparent film on which these ‘wrap ads’ are printed is manufactured by 3M for specifically that purpose.
Paul J. Fleuranges, a spokesman for New York City Transit, said the agency hoped that the film, called Scotchcal, would [...]
Posts Tagged ‘advertising’
The ad creep of Scotchcal “ad wraps”
Subway ads as scratchiti deterrents?
I’ve been racking my brain trying to recall other instances where advertising has been used as a crime deterrence strategy - or at least this is what NYC Transit authorities are giving as the reason behind their new ad policy. According to Jennifer 8. Lee of the New York Times:
“Despite the M.T.A. budget shortfall, transit [...]
Putting anti-obesity ads on playgrounds is a really bad idea
The placement of the above anti-obesity ad - on the seats of swings in a children’s playground - is wholly inappropriate. Even if obesity is a problem amongst children, the last thing in the world you should be doing is putting signs where they play that say, in effect, ‘you are fat’. Eating disorders, after [...]
A World Wildlife Fund ad that can’t seem to make up its mind
Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisier
Art Directors: Alexis Bellavoine, Jeroen Goossens
Copywriter: Pieter Claeys
Photographer: Kurt Stallaert
Retouching: Edwin Veer
Published: October 2008
Now I may be wrong about this but I don’t think the World Wildlife Fund explicitly promotes vegetarianism. (They were in fact recently caught selling fish sticks to raise money for fish conservation; but on [...]
Ambivalence in the study of the consumer subject
In the chapter “Mobilizing the Consumer: Assembling the Subject of Consumption”, from their recent book Governing the Present: Administering Economic, Social and Personal Life, Peter Miller and Nikolas Rose give a fine summary of the state of consumer/consumption theory.
It begins, appropriately, with a sketch of the profound ambivalence that has marked consumer studies since the [...]
How Not Paying Attention to Brands Makes Them Stronger
Branding strategies and the marketing studies that inform them are increasingly taking into account the rules and conventions that shape consumer attention.
According to the New York Times, in a forthcoming article, “The Power of Strangers,” (to be published in The Journal of Consumer Research) Rosellina Ferraro, an assistant professor of marketing at the University of [...]
